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We’ll create compelling outreach to recommend to site owners that they embrace a hyperlink to your web site. Just like another type of promoting, the worth of link building varies depending on the scope and scale of the campaign. This metric measures where your website seems on search engine results pages . A high ranking can point out that your site is related and visible to potential prospects. A good backlink is a method of telling Google that your web site is relevant and authoritative. A good backlink is an authoritative outbound link to a reliable website.